Advanced Facebook Advertising For Shopify
master advanced strategies & "technical" parts of e-commerce advertising on Facebook
About The Course
If you own a Shopify store, it's an exciting time to be in business.
E-commerce store owners are getting amazing results by leveraging social ad platforms to drastically improve ROI... Facebook, Instagram, Twitter, Pinterest, etc.
A major driver of these results is the availability of sophisticated retargeting capabilities on many of these platforms... mainly Facebook (and thus, Instagram).
If you have your store and Facebook tagging set up properly, you can essentially set up an "auto-pilot" ad-based sales funnel, that retargets the right people with offers based on what they've viewed in your store, what they've purchased in the past, and pretty much any other combination of events you could imagine.
The "Holy Grail" of this setup is Facebook's "Dynamic Product Ads". This ad type allows you to integrate your product catalog with Facebook, and dynamically generate ads that would take hundreds of hours to set up manually, for each product.BUT
There's a few major roadblocks to achieving this set-up, especially if you're not a "techie".
First, you need to get the tagging (with Facebook's new pixel) set up to dynamically grab data from your site, and ensure you're firing the right Facebook 'events' in the right places.
You also need to configure your product catalog integration... and then you need to tie everything together in the Facebook Power Editor backend (just readingthe words "Power Editor" causes anxiety for manypeople, and rightfully so).
Further, you need to know best practices for setting up your campaigns, ad sets, ads, and how to read results and optimize to improve your results.
For the small-medium sized Shopify store owner, that'sa lot to learn, especially when you're having to scour the internet for half-correct blog posts and outdated info (and there's a lot of it out there).
So, after working with Shopify store owners large and small to build out their Facebook integration and ad strategy, I decided to put this course together to finally make Dynamic Product Ads (and other advanced retargeting ad setups) accessible to those who want the EXACT steps to get set up and running with a world-class Shopify-Facebook ad system.
In the course, you'll get step-by-step videos, checklists, cheat sheets on best practices for ad creation, campaign setup, reporting, and much more.
Continue reading to get more details about what the course will cover, who the course is for, FAQs, etc. You can click the button below to hop straight to the purchase form.
What You'll Learn
Tagging Shopify Demystified
how to setup your dataLayer, GTM Account, Facebook Pixel and more
Setup Product Catalog
How to set-up an auto-updating product catalog, product sets, and some advanced tricks
Ad Creation Workflow
learn a "to-the-point", quick ad-creation workflow (complete with a few little-known Ads Manager tricks)
Ad Reporting & Optmization
how to view your FB Ad results the right way, and how to make data-driven optimizations
Who This Course Is For
Shopify Store Owners
this course is specifically focused on Shopify.
who would like to expand their knowledge of marketing-specific web development (offer better service and more expertise to your clients)
You love marketing and know enough about coding to be dangerous. Solidify your skills and gain experience with GTM, the Facebook Pixel, working with Shopify theme files, the dataLayer and more.
You're Serious About Doubling Sales
the things you'll learn in the course will help you tighten up your data, see new opportunities and run better ads
Grab Your Spot
As with all of our products, we offer a 30-day money-back guarantee... if the course isn't what you expected, we'll happily refund your money
Advanced Facebook Advertising For Shopify$399 One-Time, USD
- 6 Units, 15 total videos
- Checklists & code snippets
- Access to private Facebook group to ask questions